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Dealing with Blogger Envy


I think we’ve all felt this way at some point when blogging: “their blog is so much better than mine!” (Insert an “ugh,” groan, flops head onto arms like some Disney princess from a scrapped Disney movie, while your animal sidekick tries to comfort you by awkwardly patting you on the head)

I’ve definitely felt this way. Especially when I was first starting out, but even now. I work hard on my blog, more my written content, than say, my images, blog post headers, and graphics, but I still work hard on it. I put time and effort into it, try to be honest and yet entertaining, but at the same time, I still get the dreaded Blogger Envy (dun dun duuuuuun!).

I see some fantastic blogs out there, with perfect pictures (those flat lays! How do they have so many cute trinkets? How is everything so clean? They have pets, right? Where is the fur??? Also, no stock photos for them!), can say what they mean in a clear and enjoyable way without rambling like I do, have a gorgeous blog layout (how did they get this layout? Did they design it?? Are they a computer genius? How come theirs is perfect and mine is always slightly wonky??), and have a solid blogging niche and a loyal blog and social media following. I don’t have a blog niche, I think. Am I mental health blogger? Lifestyle? Person who just writes about whatever they want in the hopes that someone will read it and like it? (That sounds more like it!) I don’t know!

I don’t know how to use Photoshop or any other fancy photo editing software to make my pictures even better. I don’t have a fancy camera to take pictures with, just my trusty smartphone (though I do use some apps to try to achieve the goal of effortless and professional blog photos, but usually just end up using stock photos, because really, I have nothing pretty or stylish to photograph). I’ve never been sponsored or even been sent an email from a PR team looking to work with me (though I have been sent a fake one. It was very exciting at first, until I learned other small bloggers had received it too, and it was a scam. Sigh). And lord knows no one ever used my Amazon affiliate links to buy anything. Amazon cut me off real quick for lack of sales (I have very unusual tastes in books, maybe people just aren’t interested in reading about supernatural historical fiction and random nonfiction books about weird medical oddities. Which is fine, go and read your Gone Girl wannabe thrillers that I also read, so this isn’t really much of an insult, now is it?)

The Blogger Envy is real and is close cousins with the Green-Eyed Monster. Oh, no. It’s a monster, too. The Blogger Envy monster! (“Helloooo, helpless blogging victim!” smiles the Blogger Envy monster with a sly smile and a perfectly on point outfit, while their iPhone XR dings with a zillion notifications)

So, what am I doing wrong?

I must be doing something wrong (“yes, you are,” whispers the Blogger Envy monster seductively in my ear. “You’re doing everything wrong!”). Every other blogger has (besides the gorgeous blog layout, the entertaining content, beautiful pictures with a fantastic blog header- plus an accompanying picture to pin on Pinterest, a definite blogging niche, faithful blog and social media following, etc.) lots of views, lots of interactions on social media, PR companies clamoring (well, that’s how I imagine it) into their emails, begging for them to work for them, and gets sent free stuff from said PR companies (by the way, if any PR company is reading this, I love subscription boxes, Harry Potter, and books. Just, you know, FYI), and knows just how to traffic people to their blog. I’ve been working on my blog on and off for years now, and it’s amazing how many blogs are only just starting out who have already hit 100,000 views, yet my little blog seems to get lost in the shuffle.

Maybe my blog and its content don’t stand out. (“Yes yes yes!”, the Blogger Envy monster whispers, as it snaps a cute selfie in front of a colorful wall and posts it on Instagram)

Maybe I need to up my game, spend lots of money I don’t have on getting (and learning) Photoshop, maybe get a new fancy camera to take new photos (“stock photos are for the weak!” the Blogger Envy monster scoffs, as it types in “best blog ever” on Google and its website is the first result to pop up).

Or maybe I should just pick a known blogging niche, like a lifestyle blogger, where I review makeup, share style photos of my outfits, and write about things I’m not interested in, just to get views and ad money and sponsors? (“Definitely! Now go away as I watch my DA score go higher and higher!” says the Blogger Envy monster)

So, I guess I should just basically not write about what I love or am interested in and hope people weird like me like it anyway? (“That’s it! That’s exactly it! Resist what you love and give in to meeeeee! Mwah ha ha ha ha!” cries the Blogger Envy monster, as it collects insane amounts of money strategically placed along its blog, while I can’t get AdSense to reinstate my blog. “Loser,” says the Blogger Envy monster, rolling its eyes. “Now, where did my tickets from NASA go for my sponsored trip to space go?”)

You know what, Blogger Envy monster? I’ve had about enough of you.

I love blogging. I really do. Am I at that point that are bloggers are at? No. But I’m not them. I’m not creating the type of blog content they are. Maybe their content is just more interesting to a bigger percentage of people than my blog content is. Maybe they’re just better at connecting with people on social media so they have that many followers. Maybe they’re just better photographers. Maybe they just have an insane amount of fabulous style and can take the greatest blogger/Instagram photos in the most beautiful locations they find near them. Maybe they’re insanely gifted with Photoshop and editing and are incredibly artistic and can make the best graphics and blog headers.

Maybe they’re just different than I am. And that’s totally okay.

Blogger Envy monster, if you’ve taught me anything, you’ve taught me that I’ve been jealous of other bloggers hard earned accomplishments. They work hard on their blogs, whether it’s their actual job or just for fun; the same exact way I do. We all just have different talents and specialties. I love writing about mental health, horror movies, weird adventures, life, and so much more. Other bloggers may love writing about style, makeup, clothes, their personal life, their dating life, or just whatever they want. Maybe they fit into a niche, and maybe they don’t, just like I do.

But we all have one thing in common: we all love blogging. And the best thing we can do for each other, and ourselves, is to support each other.

(“What?? No!! That’s not what I was going for! Go back to feeling bad about your sad, pathetic blog that no one reads! You know, the one with the cheap layout you bought on Etsy! And ugh, you still use Blogger?? Self-hosting is so much better, you cheapo. Oh! And you don’t even have a blog header? Who’s going to trust a blog that doesn’t have a blog header? No one!”)

Meh, you know what, Blogger Envy monster? I’m not really listening to what you’re saying anymore. I love my small little blog and all of its weirdness and I hope other people like me like reading it too. That’s all I can really ask for, right? And also to support other blogs like mine, that may not fit into a perfect little niche. And to just support other bloggers in general, and all of their cool accomplishments and achievements and all of the skill and effort they put into their blogs. They actually inspire me to work harder and try to up my blogging and social media game.

(“Ugh, you’re not fun to manipulate anymore. I’m going to go on vacation somewhere tropical and beautiful and post about it on my Instagram stories. Swipe up for a discount code to the hotel I got to stay at for freeeee even though I can totally afford it! Byyyyeeeeee loser!!!”)

See ya, Blogger Envy monster. I can’t say I’ll miss you. But I feel a lot better about my blog and the work I put into it, and all of the hard work my fellow bloggers do as well. I’m not going to be jealous anymore. I’m accepting me and my blog for what we are. From now on, I’m going to like, favorite, retweet, comment, and support my fellow bloggers (not that I didn’t already!) and hope that others do the same for me. Bloggers should be supporting other bloggers and raising each other up. If we do that, I think we’ll all succeed and be the best and happiest we can be.


I hope you enjoyed my very odd but also very fun post to write! Do you ever suffer from Blogger Envy? (Not necessarily from the monster itself!) How do you deal with it? And how do you support other bloggers? Let me know!

Stay Weird,
Emily
20 comments on "Dealing with Blogger Envy"
  1. Oooo I love this post! Thank you for sharing it. I'll keep on keeping it real. Btw, what supernatural historical fiction novels would you recommend? :P

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    1. Aw thank you!! I had a lot of fun writing it! Please do! I love your blog, its content, and your voice, so please keep it up! Ooh, I do love the author Cat Winters. Most of her books are historical fiction with some spooky stuff and romance mixed in. Her book In the Shadow of Blackbirds always makes me cry!

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  2. Being different is okay, it is actually better. We all had this experience of envy but for me it was long ago. I switched my thinking, I actually celebrate others wins and I concentrate over my blogging game, I try to learn from the best and I am actually thankful to all those big bloggers because thanks to them and the envy I learned so much. We should learn to see the good in everything! 💗

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    1. I agree! Different is better! I'm glad you were able to switch your thinking and be so positive towards other bloggers and celebrate their successes, as well as yours! That's so awesome! <3

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  3. Love this amazing and honest post. I used to compare myself and my blog to others but it is just ridiculous. Because everyone is different and it is weird to compare yourself to someone who is blogging for 5+ years and you just started a blog. They were probably shitty too when they just started out.

    Bettie
    www.thewildflowerhippie.com

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    1. Aww thank you! That means the world to me for you to say that! :) And you're totally right: everyone is completely different, and frankly, so are their blogs!

      Thanks so much for reading and commenting!!

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  4. I love your honesty!! Boy, what kept me from creating a blog all these years was blogger envy and can I just say that you have nothing to fear because I think your blog is totally amazing?? And I feel like we have a similar writing style so I hope we can connect more and possibly become friends?

    Giuls
    https://thenotsoboldtype.wordpress.com/

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    1. Aww thank you!!! I feel like I still get a little bit of blogger envy even after all of these years, because it always seems like you could be doing something better. OMG, you're so nice!! That really does mean the world to me to hear that. I really try to work hard on my blog and be myself. And of course we can! Friendship now started! :) I can't wait to read more from your blog, as well!

      Thank you so much for your wonderful comment! It made my day!

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  5. YES!!!! to everything you wrote and especially for doing YOU in the best way. I just blogs that have a sense of authenticity and where you get a feel for the person behind it. I don't believe in niches for myself either. A blog for me is a labor of love and a form of self-expression, and If we lose that what's the fun in it? Keep using your voice, I for one love it.

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    1. Hi Madi! Thank you so much for your amazing comment!!! I'm glad I'm not the only who doesn't believe in niches either. And I love blogs that have that sense of authenticity too, that have their own voices, and don't follow trends. I totally agree! And thank you, your words have totally inspired me and made my day <3

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  6. This is such an honest and relatable post and so perfectly written! It's so hard not to compare ourselves to others in the blogging world, there are so many of us out there. I think blogging is a journey, and the more we do it, the more we find our own unique and individual style. You are doing an awesome job Emily, I always love reading your posts and it sounds like you have such a positive attitude towards blogging, keep being you! <3 xx

    Bexa | www.hellobexa.com

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    1. Hi Bexa! Thank you so much! A comment from you is such a big compliment! Thank you for taking the time to read my post :) And that really means the world to me to hear you say that! I love blogging and it really is hard not to compare myself to others, but I think I'm growing more confident with my blogging and my style, so it gets easier to focus on me and not others (except when it's to support others, of course!). Your kind words mean the world to me, Bexa, so thank you for being so supportive and inspirational to a small blogger like myself. <3

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  7. I think there is sunshine for everyone under the sun. I love seeing how supportive we are of one another.

    www.fashionradi.com

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    1. I completely agree with you! I love how supportive the blogging community is as a whole and it's so inspirational and lovely to see bloggers lift others up :)

      Thank you for your wonderful comment! And thank you for reading!

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  8. As I was reading your post, I could relate to everything you said. You're always told to not compare yourself to other bloggers, but it can still happen. However, we are all on our own blogging journey & like you said we should be supporting each other & not bringing ourselves down.

    Karalee
    Tales of Belle

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    1. Hi Karalee! Thank you so much for reading my post! <3 And commenting! I'm glad I'm not the only one who feels this way sometimes. It's hard NOT to compare yourself, especially when you're trying to grow and improve. But you're right, we're all on our own blogging journey and I'm happy to support other bloggers, especially since I've had bloggers support me and it's been so so helpful and made me feel so inspired and supported :)

      Thanks again for reading and commenting!!! <3

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  9. This was a great post. I loved the way you've written it, especially the side notes from the 'blogger envy monster, they had me giggling at points. This post is so relateable! I've had points of blogger envy before but am learning that different is good - it can even be better - and it's OK to wrote what you love.

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    1. Hi Kim!! Thank you so much!! I actually really liked writing this post! (Mainly because writing the Blogger Envy monster was so fun. I channeled all my anger through it/her) I'm so flattered it made you laugh! Awww thank you for saying that. I still have to remind myself that it's okay to write about what you like and what might not necessarily get you more views. :)

      Thank you for your lovely comment!!! <3

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  10. I can totally relate. There are times where I get confused on my niche because I want to be good at everything. Blogger envy is really a monster! I always experience writer's block because of this. But I'm happy, I'm slowly over coming it and I just focus on myself even more.

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    1. I'm glad it's not just me! I'm the same way! Niches are so restricting and I feel like it's hard to stick to just one single niche. I get writer's block to because of it as well. It can be so frustrating! That's great to hear! I'm so happy to hear it! I think if you just focus on you and your blog, you'll be even happier and your blog will be even better because of it <3

      Thank you for reading and commenting! It means a lot to me :)

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